REICHERT+ Communications
BERLINALE 2020 x L’ORÉAL PARIS

CasesBeauty & Health

February 2020

BERLINALE 2020 x L’ORÉAL PARIS

About the project

La nuit est à nous – the night is ours: L'Oréal Paris invited on Friday, 21th of February 2020 to the bar opening of the L’Oréal Paris Bar "Room No. 311" – it was once again an unforgettable night during the German Film Festival Berlinale.

The official partner of the 70th international Film Festival Berlin L'Oréal Paris created with the bar opening a tribute to the ballroom scene and welcomed the new decade and the Berlinale 2020 in an extroverted, disruptive and courageous way.

L'Oréal Paris Spokes Lena Meyer-Landrut, Stefanie Giesinger and Iris Berben celebrated after the red carpet together with invited VIP guests like Eva Padberg, Veronica Ferres, Chryssanthi Kavazi, Mandy Capristo, Tanja Bülter, Laura Wontorra, Wilson Gonzalez Ochsenknecht, Elena Carrière, Jennifer Ulrich and many other guests in the elaborately redesigned bar of the area Alte Münze in Berlin Mitte.

Implementation

  • Media acquisition
  • PR and media related work including interview acquisition
  • On-site support

Result

Reach: 318 Mio.
Clippings: 241
Value: 14.3 Mio. €

Competences