REICHERT+ Communications
L'Oréal Paris in Cannes 2022

CasesBeauty & Health

17th of May 2022 to 28th of May 2022


About the project

In May this year, L'Oréal Paris celebrated its 25-year partnership with the Cannes International Film Festival. As the official make-up partner since 1997, L'Oréal Paris supports the world of film and presents the latest beauty innovations to the most important global gathering of the film industry.In light of the anniversary, L'Oréal Paris honored a promising female short film director for the second time with the brand's Lights on Women Award to empower and support women within the film scene.

L'Oréal Paris welcomed in Cannes many iconic brand ambassadors such as Viola Davis, Elle Fanning, Nikolaj Coster-Waldau, Katherine Langford, Eva Longoria and Andie MacDowell, who walked the red carpet on behalf of the brand, showcasing a diverse and confident version of beauty. Oscar Award winner, brand ambassador and juror Kate Winslet personally handed over the Lights On Women Award to Mai Vu, a short film director from Vietnam, at the Jeune Cinéma dinner on May 27, 2022.

Diverse, high-profile national brand faces from L'Oréal Paris such as Iris Berben, Natalia Wörner, Rebecca Mir, Vanessa Mai and Valentina Pahde were also on hand and joined forces to share the brand's message for more self-confidence, self-esteem and empowerment.


  • Support for the German brand faces
  • PR and media work incl. interview coordination
  • Travel coordination for VIPs and press
  • Shooting coordination Cosmopolitan
  • On site support