Presentation of the new summer collection in Cannes
About the project
With a touch of the Southern France flair, Lena Gercke presented this year’s summer collection "THE CÔTE D'AZUR EDITION" by Lena Gercke and ABOUT YOU exclusively under her label LeGer in Cannes as part of her WELLBEING SUMMER LUNCH on the 22nd of May.
Many prominent guests were invited to the presentation of the new collection during the official Cannes International Film Festival. VIP’s such as Lorena Rae, Vanessa Mai, Johanna Klum, Janin Ullmann and top influencers like Riccardo Simonetti, Farina Opoku, Lisa-Marie Schiffner, Leonie Hanne, Mrs. Bella as well as the international special guest Karolína Kurková attended the event. She and her guests experienced an unforgettable day full of relaxation and recreation in a fabulous villa with pool and sea view.
The world’s famous vegan chef Rosemary Ferguson indulged all guests with her master cooking skills. With food choices given from a Salad & Bowl Bar over a Vegan Burger Station to a fruity Smoothie Bar all needs of the attendees were satisfied at the three food stations. Whether with a yoga session at the pool or massages of the French Massage World Champion, the ambience was perfect to relax aside the hustle and bustle of the official Cannes International Film Festival. In order to top off the event, the well-known DJane Inès Mélia played relaxing songs and created a wonderful atmosphere throughout the event.
The new "THE CÔTE D'AZUR EDITION" by LeGer by Lena Gercke celebrates its runway debut at the AYFW - ABOUT YOU Fashion Week in summer 2019. LeGer by Lena Gercke is the largest personal fashion brand in Germany and belongs as one of the top-selling brands to the Top 50 brand portfolio and regularly to the Top 5 bestsellers of ABOUT YOU.
- Creation of a Wellbeing Summer Lunch far away from the stress and bustle of the film festival from Cannes
- Selection and approach of VIPs and influencers with brandfit
- Comprehensive guestmanagement including seeding
- Acquisition and coordination of interviews for the hostess Lena Gercke as well as spokeswoman Karolína Kurková