REICHERT+ Communications
LeGer Home x OTTO

CasesLifestyle

9th of September 2020

Launch of the new LeGer x OTTO Home & Living Collection

About the project

On Wednesday, the 9th September 2020 Lena Gercke presented her first home & living collection in cooperation with OTTO at the hotel “The Fontenay” in Hamburg.

More than 100 designed pieces of furniture and living accessories in neutral and natural colors invite to relax and mark the beginning of the cooperation between the designer and the online retailer.

The presentation of the collection for selected Home & Living, Boulevard and TV media took place at the rooftop of “The Fontenay” with a spectacular view to Hamburg’spanorama. The subsequent interviews were conducted in a luxurious suite which was set up with furniture and living accessories of the LeGer Home collection.

All guests were able to gain insights into the LeGer Home collection during the interviews and presentation and were able to talk to Lena Gercke and the OTTO managers during a reception.

Implementation

  • Guestmanagement
  • PR and media work including interview coordination
  • On site support
  • Media acquisition

Result

Reach: 300 Mio.
Clippings: 122
Value: 6.9 Mio. €