REICHERT+ Communications
LeGer X ABOUT YOU Christmas Dinner Party


November 2019

Lena Gercke X ABOUT YOU Christmas Dinner Party

About the project

On Thursday, the 28th of November, entrepreneur and designer Lena Gercke and ABOUT YOU invited to their festive Christmas Dinner Party at the bio-and wellness hotel Stanglwirt in Kitzbühel, to celebrate the upcoming Christmas season together.

Aside some of Lena’s friends and business partners, a numerous amount of celebrity guests like Lorena Rae (international top model), Eveline Hall (model), Kool Savas (rapper), Stephan Luca (actor), Johanna Klum (host), Farina Opoku (influencer), Fernanda Brandao (host) und Riccardo Simonetti (host and influencer) attended the event.

The 110 guests were able to stroll around a christmas market, that was built especially for the event, and enjoy winterly drinks and sweets to get the Christmas mood started. The performance of a children's choir created a contemplative atmosphere.

The dinner was accompanied by the live acts "Oh, Alaska", the cover band of Lena Gercke's sister Yana Gercke, and DJ Ötzi, whose musical performances created an exuberant atmosphere. After the dinner, including a gingerbread house callenge and a Secret Santa, the party lasted into a night full of laughing and dancing - a successful finale to the traditional Lena Gercke x ABOUT YOU Christmas Dinner Party.


  • Media acquisition
  • PR and media work including interview acquisition
  • On-site support
  • VIP-guestmanagement


Reach: 289 Mio.
Clippings: 86
Value: 16 Mio. €