CasesFashion7th of July 2019
The first LeGer Fashion Show as part of the AYFW
About the project
The fulminant finale of the many AYFW – ABOUT YOU Fashion Week shows was marked by LeGer’s runway debut – the personal fashion brand of ABOUT YOU fashion idol Lena Gercke. As one of eight spectacular shows within the scope of the AYFW, summery and feminine looks of the latest and limited collection “THE CÔTE D’AZUR EDITION” were presented to the guests, who mostly were consumers.
This premiere aroused Lena Gercke’s vast emotions, who firstly entered the catwalk as a designer and not as a model.
Merely two years after the market introduction of LeGer by Lena Gercke the brand has evolved to one of the fashion online shop’s most lucrative brands. LeGer belongs to the top 50 of the brand portfolio and regularly ranks among the top 5 ABOUT YOU bestsellers. LeGer’s first fashion show marks the next step of the success story of Germany’s biggest personal fashion brand.
- PR and media acquisition including coordination of interviews
- On-site support
- Media acquisition
- Travel management