REICHERT+ Communications
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CasesFashion

2nd of July 2018

"YOUR WORLD.YOUR RULES."

About the project

On monday the 2nd of July the LASCANA Fashion Show under the theme "YOUR WORLD.YOUR RULES." took place as a kick-off of the Fashion Week Berlin at the nhow Hotel's rooftop terrace. The campaign's theme aims to encourage women to life by their own rules and to not let success take their feminity. Statements like "What suits me? Myself!", or "What I wear underneath? Character!" corroborate the motto with the testimonial Alessandra Amborosio.

The strength which Alessandra shows in the current campaign shall inspire other women to follow their own rules and life by their own values. Next to her, the biggest star of the night, many more German VIPs like eben dem absoluten Star des Jana Ina & Giovanni Zarella, Angelina Kirsch, Daniela Katzenberger, Alexander Mazza, Hardy Krüger Jr., Lukas Rieger, Faye Montana, Anne-Sophie Briest, Anastasia Zampounidis, Hannah Weig and Jörn Schlönvoigt graced the front-row.

Top-influencers like Leslie Huhn, Riccardo Simonetti, Caroline Einhoff, Julia Wulf and Sarah Sunita also attended the show.

Implementation

  • Comprehensive PR and media work
  • Support with the conception of the fashion show
  • Guestmanagement including red carpet and seating
  • Management of the cooperation with SEAT
  • Interview coordination
  • Organization and realization of the campaign shooting including the interview coordination
  • Reporting and evaluation

Result

Reach: 524 Mio.
Clippings: 498
Value: 34 Mio. €