CasesFashionOctober 2012 to November 2014
About the project
The internationally successful Austrian quality shoe brand combines a feeling for current trends with maximum wearing comfort; the result is a unique experience.
HÖGL is more than a shoe, a beautiful shoe is a compliment to the woman wearing it.
A HÖGL shoe emphasizes the style of its wearer and aligns itself to her thanks to optimal fit, soft uppers, a light and flexible sole, and the special “softline“ tread.
Developing custom-made conception, continuous press and media relations, acquisition of co-operations, regular dressing of selected VIPs and for photo series, diverse product placements in several television formats, conception of promotion activities, media placement, conceiving, coordinating and realizing PR measures for events.
Conception, planning and realization of events within the context of product launches at the Högl Store Vienna and the GDS in Dusseldorf.