REICHERT+ Communications
Jörn Schlönvoigt und Hanna Weig for H&M Bridal Collection


March 2018

H&M Bridal Collection

About the project

In spring 2018 the Swedish fashionbrand H&M launched their very first Bridal Collection. The limited collection was available online and in selected stores. Within the framework of the collection launch, the shooting was organized and PR activities as well as the VIP selection were covered in terms of content. The PR output within the campaign exceeded the expectations of the project.


  • Comprehensive shooting conception, organization and implementation
  • Selection of exclusive wedding couples
  • Classic: Jörn Schlönvoigt & Hana Weig
  • Edgy: Anh Phoenix & Patrick Maschke
  • PR activities by distribution of interviews and footage


Reach: 93 Mio.
Clippings: 32
Value: 2.3 Mio. €