CasesFashion1st of June 2014 to 1st of July 2015
About the project
Performance, durability and innovation are the leading attributes of the legendary American tire company Goodyear. The brand produces its own shoes since 1901 and therefore has loads of experience in design and production which is reflected in the new men collection.
The Goodyear clothing collection enfolds casual, fashion, sport and outdoor wear and a complimentary shoe line. Besides the outdoor and sportswear ranges which mainly consist of functional hi-tech materials, the casual and fashion wear stands for perfect fit and comfort.
From the evocative Goodyear blimp, to varsity style lettering and distressed logos of times gone by, the brand’s colourful story is played out across the fashion collection evoking a sense of retro Americana. Goodyear is already listed at prestigious retailers across Europe and also exclusively available in Pull & Bear stores and their online shop.
PR conception, continuous press and media relations, conception, organization and support of events, celebrity endorsement, dressing of celebrities and photo series in selected press, product placement in various media.