REICHERT+ Communications
GOBI Cashmere

CasesFashion

1st of December 2022

GOBI Cashmere Store-Event

About the project

On the evening of December 01, 2022, numerous VIPs, influencers and press representatives came together to discover the new collections of the cashmere brand and to get to know the special atmosphere of the store in Knesebeckstra├če, as part of the exclusive GOBI Cashmere Store event in Berlin.

In addition to well-known VIPs such as Dana Schweiger, Anja Kling, Natalia Avelon, Bettina Cramer, Mariella Ahrens and Anastasia Zampounidis, among others, well-known influencers such as Elena Carriere were also part of the guests, who were able to experience the unique feeling of high-quality cashmere live in the evening.

Already since 1981, the traditional brand GOBI Cashmere in Mongolia has been producing exclusive cashmere fashion with contemporary and clear cuts in outstanding quality according to all the highest demands and standards.

Implementation

  • Support for event conception and implementation
  • Guest management incl. photo call
  • PR & media work incl. interviews
  • VIP equipment
  • On-site support