REICHERT+ Communications
Guido Maria Kretschmer x OTTO @IMM Cologne


January 2020

Launch of the new GMK x OTTO Home & Living Collection

About the project

On the 15th of January the activation of the new home & living collection by Guido Maria Kretschmer presented by OTTO took place within the annual IMM Cologne.

Within the event, Guido Maria Kretschmer together with OTTO presented a pillow, that he exclusively designed for DKMS Life. That way he supports a project he deeply cares about. The guests, consisting of selected home & living influencers as well as media representatives then enjoyed the evening with a get together with the designer.

Guido Maria Kretschmer has been committed passionately to DKMS Life for years. DKMS Life is an organization that advocates for girls and women with cancer. Through a charity project, 5 Euros are donated to the non-profit organization for every pillow sold.


  • Guest management
  • PR and media work including coordination of interviews
  • On-site support
  • Inlfuencer- and media acquisition


Reach: 141 Mio.
Clippings/Posts: 53
Value: 6.6 Mio. €