REICHERT+ Communications
Guido Maria Kretschmer x OTTO Home & Living FW20/21

CasesLifestyle

July 2020

Launch of the GMK x OTTO Home & Living Collection FW20/21

About the project

On Tuesday, the 21st July 2020 Guido Maria Kretschmer and OTTO launched their current fall/winter home & living collection with the title “Cosy Structure” in the course of a Digital Press Day.

This new and special realization of the presentation - which was led by moderator Jennifer Knäble - is another highlight of the long and successful cooperation between Guido Maria Kretschmer and the Hamburg-based online retailer.

Due to COVID-19, the Press Day was realized as an innovative livestream, which enabled a modern and refreshing presentation of the collection. In informative and entertaining talks between Gudio Maria Kretschmer, Jennifer Knäble and Thomas Staba, OTTO's Head of Category House and Home Textiles, the participants received exclusive insights behind the scenes of the processes and creation of the collection.

Guido Maria Kretschmer and OTTO set a new standard for digital events within the scope of this launch under Corona restrictions and inspired all participants with the new designer furniture.

Result

Reach: 11 Mio.
Clippings: 20
Value: 198.750 €