REICHERT+ Communications
Guido Maria Kretschmer exclusive for About You

CasesFashion

14th of August 2020

GMK exclusive for ABOUT YOU - Launch & digital Fashionshow

About the project

„Fashion for everyone“ – under this motto Guido Maria Kretschmer presented his new fashion collection for the first time together with the fashion online store ABOUT YOU on the 14th of August 2020. Under the name „GMK exclusive for ABOUT YOU“ the star designer launched two new fall/ winter collections and gave first insights with a unique digital fashion show.

As part of an innovative concept, the highlight pieces of the Main Collection and the Curvy Collection were staged in a virtual fashion show. The outdoor setting and the runway in nature created a special atmosphere. Insights from the star designer complemented the runway shots and were another highlight of the show.

In this way, the virtual experience was also made accessible to a larger audience. What was once reserved for selected guests is now "exclusive for everyone".

Interviews with Guido Maria Kretschmer were generated during production. Selected TV media also received further exclusive insights behind the scenes.

Guido Maria Kretschmer and ABOUT YOU set a new milestone for digital events with their collection launch. The first fall/winter collection of this collaboration convinces with a skillful balancing act between fashionable style and casual wearability.

Implementation

  • Interview acquisition
  • VIP support
  • On-site support

Competences