REICHERT+ Communications
GMK x Edeloptics Launch


9th of March 2020

Launch of the new eyewear collection by GMK x Edel-Optics

About the project

On Monday, March 9, 2020 Guido Maria Kretschmer presented his new eyewear collection in cooperation with Edel-Optics at the "Hamburger Ding".

The four new models of glasses and sunglasses were presented to invited guests as part of an extraordinary production.

The new styles, consisting of two pairs of glasses each for men and women, all have special names and tell their very own story. Following the presentation of the collection, the approximately 100 guests were able to round off the evening together with the star designer.

The "Eyewear Collection" complements Guido Maria Kretschmer's successful cooperation with Edel-Optics. With the collection launch, the multi-channel optician recorded one of the most successful events and thus made an important milestone in this cooperation.


  • Guest management
  • PR and media work including interview coordination
  • On-site support
  • VIP, influencer and media acquisition


Reach: 82.3 Mio.
Clippings: 191
Value: 4.5 Mio. €