REICHERT+ Communications
GMK Curvy Collektion Launch


11th of September 2018

Launch of the GMK Curvy Collektion presented by OTTO

About the project

Guido Maria Kretschmer presented his first Curvy collection presented by OTTO for the curvaceous, self-confident woman at an exclusive salon show in the brasserie "Die Bank".

With his first Curvy collection presented by OTTO, the successful designer and textile expert Guido Maria Kretschmer calls a true "Size Revolution", because "Plus Size is not equal to Plus Size". The designer explains that the range of Plus Size fashion often does not meet the demands and needs of fashion-conscious women. Fashion is a daily game with the expressive possibilities of mood and nature.

Between sumptuous flower bouquets and champagne, the editors and influencers enjoyed the female collection of everyday fashion and evening dresses.


  • Event conception, - planning and - implementation
  • Press acquisition
  • Guest management
  • Interview coordination
  • Travel coordination
  • PR and media work


Reach: 90.8 Mio.
Clippings: 226
Value: 5.9 Mio. €