REICHERT+ Communications
Fashion Show Puma & BVB


July 2012

Fashion Show Puma & BVB

About the project

Inspired by the first PUMA tricot for Borussia Dortmund, Guido Maria Kretschmer surprised his audience with a thrilling collection at the Mercedes-Benz Fashion Week. It consists of beach wear, street wear and evening dresses – all coloured in black and yellow.
Not only football fans were thrilled by the 16 piece-collection.


Invitation and guest management, media relations, conception and execution of the event, coordination of interviews, acquisition of sponsors and supporting them at the event.