REICHERT+ Communications
Dyson Event Berlin IFA 2017


30th of August 2017

Dyson Event Berlin

About the project

On the 30th of August in 2017, Dyson hosted an exclusive event to launch its Supersonic hair-dryer and the wireless vacuum cleaner, the V8. The presentation took place at the shop of the renowned coiffeur Shan Rahimkhan in Berlin. The CEO of Dyson, Max Conze and the British Head of Floorcare, Charlie Park delightedly provided the guests with information and insights on these products.

German celebrities such as Jana Ina & Giovanni Zarrella and Sarah Nowak & Dominic Harrison enjoyed the event. As a special add-on, the guests had the opportunity to get a professional styling on site as well as an analysis of one’s hair structure and its healthiness at the DYSON Hair Science Station.


Event conception and realization, blogger acquisition, press acquisition, PR and media work, travel coordination, on site support, guest management.