CasesBeauty & HealthOctober 2018
DYSON Airwrap hairstyler product launch in Berlin
About the project
In October 2018 the worldwide known technology label DYSON presented a world innovation.
The DYSON "Airwrap Haarstyler" was demonstrated effectively to chosen top-influencer, representatives of the press and friends of the brand. Prominent guests like Barbara Meier, Palina Rojinski and 50 more influencer with great coverage celebrated a great product launch in the stunning location of the Hotel De Rome in Berlin.
- Support with influencer acquisitions
- Negotiation of influencer cooperations
- Support with the VIP selection for Barbara Meier and Palina Rojinski
- Support with media acquisition
- Travel coordination for participating influencers
- Supervision of influencers and press on-site
- Supervision of the Blue Gold Dinner afterwards
- Social report