REICHERT+ Communications
Dyson Airwrap Launch Event

CasesBeauty & Health

October 2018

DYSON Airwrap hairstyler product launch in Berlin

About the project

In October 2018 the worldwide known technology label DYSON presented a world innovation.

The DYSON "Airwrap Haarstyler" was demonstrated effectively to chosen top-influencer, representatives of the press and friends of the brand. Prominent guests like Barbara Meier, Palina Rojinski and 50 more influencer with great coverage celebrated a great product launch in the stunning location of the Hotel De Rome in Berlin.

Implementation

  • Support with influencer acquisitions
  • Negotiation of influencer cooperations
  • Support with the VIP selection for Barbara Meier and Palina Rojinski
  • Support with media acquisition
  • Travel coordination for participating influencers
  • Supervision of influencers and press on-site
  • Supervision of the Blue Gold Dinner afterwards
  • Social report

Result

Reach: 10.1 Mio.
Posts: 532
Interactions: 1.1 Mio.