REICHERT+ Communications
dreamday by DKMS LIFE


September 2020

dreamday by DKMS LIFE

About the project

On Thursday, 24th September 2020 the dreamday by DKMS LIFE proceeded the first time. The virtual event functioned as a compensation for the annual charity event, the dreamball, which had to be cancelled because of the Corona restrictions.

In the course of the program for female cancer patients “look good feel better” DKMS LIFE offers free cosmetic seminars that shall give them hope and joie de vivre. To continue the important work in the future DKMS LIFE invited to collect donations according to the long-standing guiding principle “Träume machen Mut” (dreams promote courage). With a donation amount of 425.000 euros DKMS LIFE registered a successful dreamday.

The dreamday included a virtual concert of Sarah Connor, Sasha and Graham Candy that was transmitted exclusively for over 20.000 patients. Another highlight was the subsequent online charity event with the livestream for invited guests. Besides host Barbara Schöneberger, long-time supporters like Guido Maria Kretschmer, Riccardo Simonetti, Lena Gercke and patroness Sylvie Meis showed their solidarity in person or via video transmission.

The comprehensive campaign “Krebs macht keine Pause” (Cancer doesn’t take a break) accompanied the dreamday. Prominent ambassadors like Palina Rojinski, Angelina Kirsch and Stefanie Giesinger made a plea for a bigger awareness for the topic cancer and the parties concerned.


  • PR and media work including interview coordination
  • Support with conception and implementation
  • On site support
  • Guestmanagement press
  • Media acquisition
  • VIP relations