REICHERT+ Communications
Diamant City Challenge - Jörn Schlönvoigt


August 2019

DIAMANT City Challenge

About the project

On the occasion of the launch of the e-bike Zouma Supreme+, a true allrounder and DIAMANT’s new flagship, the DIAMANT City Challenge took place on August 22nd of 2019. The challenge followed the motto: E-Bike versus e-car – which sustainable vehicle enables its driver to reach the given destination on time and equally stylish? During four stages throughout Berlin nobody less than the actors Jörn Schlönvoigt on the e-bike and Manuel Cortez driving the BMWi3 competed against each other. The winner was appointed at the final destination: By a narrow margin, Jörn Schlönvoigt was able to win the challenge.


  • Conception
  • Implementation
  • On-site support
  • VIP acquisition


Reach: 123.1 Mio.
Clippings/Posts: 13
Value: 1.07 Mio. €