REICHERT+ Communications
L'Oréal Paris Lena Meyer Landruth & Miss Fame

CasesBeauty & Health

10th of February 2017 to 19th of February 2017

"Das Atelier" by L'Oréal Paris

About the project

From the 10th until the 19th of February in 2017 L'Oréal opened a studio called "Das Atelier" in the context of the Berlinale. This studio was aimed to serve as a place for inspiration, communication and workshops. The studio was opened on the 10th of February by the german singer Lena Meyer-Landrut and the american drag artist Miss Fame. Everyone with a high affinity for make-up and styling was welcomed to dive into the world of L'Oréal and participate in different workshops.

Next to the studio L'Oréal was responsible for the red-carpet styling of the celebrities and recruited an international team of professional and experienced make-up artists.


VIP-, Press-, and interview acquisition, coordination of shuttle services, PR- and media-related work,