Coachella 2017

About the project

On the occasion of the 24th international music festival Coachella, REICHERT+ organized an exclusive influencer trip to California to the hotspots in Los Angeles, Palm Springs and Malibu. The exclusive program included a shopping day on Rodeo Drive followed by a fitness shooting in the Hollywood Hills, numerous VIP seeding sessions with daily hair & make-up styling, VIP access to the Coachella Festival and the visit of popular side events.

Through the numerous venues, the participating social media stars created high-quality content such as Pamela Reif for Marc Cain, Magic Fox for PUMA, or top model Hana Nitsche as testimonial for LASCANA. Besides an exclusive Meet&Greet with Coachella headliner LORDE, the visit and report of,Pro7 RED! with Viviane Geppert and Anne Marie Carpendale in the Coachella Influencer Villa was a real highlight of the trip.

Implementation

• Conception of the influencer trip including side events
• Partner acquisition
• Influencer relations
• Public relations
• Travel coordination
• On-site supervision
• Content production for partner-brands