CHRIST X Guido Maria Kretschmer Launch Event 2016
About the project
On the 24th of November in 2016, Guido Maria Kretschmer and CHRIST presented before an audience of press, friends and business partners the new "lucky coin collection" at the CHRIST Store Kaufingerstraße in Munich. Inspired by his own talisman, which he carries with himself since his early childhood, Kretschmer created jewelry to fall in love with.
The genuine jewelry collection involves yellow gold, white gold and rose gold and symbols like hearts, stars and crosses. Furthermore there is a version with diamants. Under the motto "From me for you", the designer from Berlin will create jewelry collections with symbols within the frame of a long-dated cooperation with CHRIST.
event conception, -planning und -realisation, partner/sponsoring acquisition, guest management, PR and media work incl. interview acquisition and coordination with the designer, blogger relations incl. blogger seeding and invitation for selected digital influencers, travel coordination, event set up, on-site support