In front of the Baltic Sea - Press Event in Weissenhaus

About the project

To bring Biotherm's origins and science, but also its sense of luxury, to life, the brand invited selected members of the press to an exclusive event in Weissenhaus, in front of a Baltic Sea scenery from 23 to 24 February 2023. For two days, the guests were able to experience the brand and its visions up first hand and gain an in-depth insight into the technology, science and mode of action of the Biotherm product world.

In addition to a cosy get-together on the Weissenhäuser beach, the brand's education team exclusively presented the French luxury skincare brand in all its facets through various activities and workshops. The understanding and feeling of luxury could be tested and experienced for oneself in the course of individual face treatments. The eventful day was rounded off by a dinner experience - BIOTHERM @NIGHT - which expressed Biotherm's own brand spirit as well as its connection to nature and the oceans.

The press event in Weissenhaus brought Biotherm's vision to life - and made it possible to experience not only the innovative technology of the luxury brand but also the brand's sustainability concept. In the sense of a holistic Blue Beauty vision, Biotherm relies on Blue Biotech and thus develops products based on natural ingredients: Thermal plankton, a microorganism, is at the centre of biotechnology and is the basis of Life Plankton™. In addition to exclusive skincare experiences, Biotherm is committed to protecting the environment and promoting sustainable alternatives within the cosmetics industry.

Implementation

• PR and media work
• On-site support
• Guest management
• Media acquisition