REICHERT+ Communications
Guido Maria Kretschmer Fashion Show Luz de la Runa


5th of July 2017

Guido Maria Kretschmer Fashion Show "Luz de la Luna"

About the project

On the 5th of July 2017 star designer Guido Maria Kretschmer presented his most recent collection in the Berliner Tempodrom. In cooperation with the online distributor OTTO the star designer introduced his newest designs according to the topic “Luz de la Luna” (Moonlight) within the frame of the Berliner Fashion-Week.

Kretschmer and OTTO started off the new season with new ways and presented a transition collection with winter elements which were purchasable right after the show based on the principle “shop the runway”.

Also in this season numerous celebrities followed the invitation of the successful designer. The US actress Goldie Hawn brought international glamour and VIPs like Matthias Schweighöfer, Janina Uhse, Rebecca Mir, Inka Bause, Florian Silbereisen, Katja Flint, Franziska Knuppe, Ruth Moschner and many more were enchanted by the “moonlight”-staging of Kretschmer.


  • Guestmanagement for more than 3.000 people including seating
  • Support with the event conception
  • Management of cooperations with OTTO and CHRIST
  • VIP relations: e.g. US-star Goldie Hawn, Matthias Schweighöfer, Katja Flint and many more
  • PR and media work including supervision of interviews
  • On-site supervision
  • Reporting


Reach: 476.8 Mio.
Clippings: 459
Value: 30.9 Mio. €