REICHERT+ Communications
Barbie socializing event at the Munich Oktoberfest


23rd of September 2014

Barbie socializing event at the Munich Oktoberfest 2014

About the project

New York, London, Paris, München – jetsetter Barbie and the love of her life, Ken, are very busy, but one appointment is highlighted pink in their calendar: the Munich Beer Festival 2014.

As part of the world largest people fair, the “Oktoberfest” in Munich, Barbie invited to her annual “Pink Wies’n” at the legendary Käfer’s Wiesn tavern.

In a cheerful atmosphere, numerous editors from the beauty and fashion sector, as well as selected photographers were received warmly by Barbie dolls in dirndls. The guests were indulged with traditional hearty Bavarian meals and a shuttle service by SEAT.

An impressive and sugar-sweet pink decoration took the guests into Barbie’s glamour world.


Press acquisition, guest management