REICHERT+ Communications
Barbie Runway Show


28th of January 2014

Barbie Runway Show

About the project

Since the start in 1959, the looks and outfits of the nearly 29,2 cm tall fashion icon is considered to be the reflector of our zeitgeist since playing to dress up starts as being a little girl and it never truly ends.

On the 28th of January 2014, fashion experts and critics were invited to witness the teamwork of Barbie, celebrity stylist Danie Bles and designer Guido Maria Kretschmer live on the catwalk. Together with the little fashionistas, Guido Maria Kretschmer presented the key pieces of the season, which was the groundwork for the collection of the four new style dolls. Celebrity stylist Danie Bles interpreted the Barbie fashion for "real dolls" with assembling the styles from vintage shops and hip fashion stores.


Guest management, media work, preparation press material