
CasesFashion
July 2012Guido Maria Kretschmer Fashion Show "Alaiyha"
About the project
Shimmering silk and opulent details combined with royal elegance lead to long-lasting applause for Guido Maria Kretschmer’s s/s collection “Alaiyha”. Evening dresses wrapped around the models like glamourous Arabian nights enchanted the audience.
Implementation
Invitation and guest management, media relations, conception and execution of the event, coordination of interviews, acquisition of sponsors and supporting them at the event.