REICHERT+ Communications
"Alaiyha" Fashion Show SS13 MBFW


July 2012

Guido Maria Kretschmer Fashion Show "Alaiyha"

About the project

Shimmering silk and opulent details combined with royal elegance lead to long-lasting applause for Guido Maria Kretschmer’s s/s collection “Alaiyha”. Evening dresses wrapped around the models like glamourous Arabian nights enchanted the audience.


Invitation and guest management, media relations, conception and execution of the event, coordination of interviews, acquisition of sponsors and supporting them at the event.