CasesLuxury3rd of September 2015
10 years Lufthansa Private Jet press event
About the project
Within the frame of the 10 years anniversary of the Lufthansa Private Jet, the general manager of the Deutsche Lufthansa AG invited on the 3th of september in 2015 renowned editors and bloggers for a one day press journey, to experience a private aviation under the aspects relaxing, luxury, time saving and pleasure. The program consisted of a comfortable journey to Munich, a luxury Private Jet flight to Frankfurt as well as the possibility to a personal talk with the executive board member of the Deutsche Lufthansa AG Jens Bischof at the Frankfurt Tower.
The integration of important decision maker offered the possibility of an interview situation and of a direct product information. Development, orientation and aims were the central themes of the dialogues. The experience of the premium brand world of Lufthansa Private Jet and the direct conversation conduced the important information exchange between brand and editor.
Event conception, guest management, press acquisition, on-site guest support, PR and media work