REICHERT+ Communications

REICHERT+ Communications

Lascana Hana Nitsche Hausboot Event

#LASCANAloves Hana Nitsche

On the occasion of the new beachwear collection by LASCANA, an exclusive press event on the house boat "H2Loft" took place on May, 18th in 2017. The brand started the upcoming summer seaon under the theme #LASCANAlove, and staged the new beachwear collection in cooperation with its campaign-testimonial Hana Nitsche. Peak of the day was the performance of the campaign's song "Love" by Hana Nitsche, whose passion for music has been fostered by the collaboration between her and the swim- and beachwear manufacturer LASCANA.

Known for female designs, flattering cuts and the credo “from women for women” the campaign #LASCANAlove reaches a successful implementation of summer beach fashion with the international sought-after model.

Implementation

event conception, -planning and -realisation, press acquisition, guest management, interview coordination, travel coordination, and media work