REICHERT+ Communications

REICHERT+ Communications

Coachella Festival 2017

Coachella 2017

Once a year the Californian desert transforms into a colourful festival, where music enthusiasts and guests from nearby Hollywood and visitors from all over the world come together to celebrate and enjoy the atmosphere. Coachella Festival unites music, fashion and art.

Eight selected influencers accompanied REICHERT+ COMMUNICATIONS on an exclusive journey to experience Coachella. The Top-Influencers Pamela Reif, MilenaLesecret, Shanti Tan, Nhistastic, Juelimery, Erik Scholz, Louis Darcis and Hana Nitsche went on the trip to California.

Some of the trips’ highlights include a meet & greet with Grammy-winner Lorde, as well as an exclusive TV reporting about the influencers’ experiences by the television show Red! by german TV channel ProSieben.

Implementation

Event conception and realisation, blogger acquisition, travel coordination, on-site support, media work