REICHERT+ Communications

REICHERT+ Communications

GUIDO MARIA KRETSCHMER FASHION SHOW "RUE DU COEUR"

Guido Maria Kretschmer Fashion Show "Rue du Coeur"

On July 1st of 2019 Guido Maria Kretschmer presented his latest collection "Rue du Coeur" in cooperation with OTTO at the Berlin ewerk.


From Paris to Istanbul: this was the route of the world's most legendary train, the Orient Express, for many years. When designing his fashion and home & living line for the coming autumn/winter season, Guido Maria Kretschmer was inspired by this period and above all by the various cultural influences on this route. The collection not only enchants with details from the 1920s and 1930s, such as glittering fringes and golden art deco prints, but also with intercontinental influences like Asian-inspired cuts and maritime colours. This season the designer has again created a collection with glamorous looks while showcasing a unique design language.


Numerous VIPs such as Katharina and Anna Thalbach, Cassandra Steen, Jenny Elvers, Bettina Cramer, Ruth Moschner, and many others took their seats in the Front Row and enjoyed the presentation of the new collection.

Implementation

Guest management and seating, VIP acquisition, PR and media work, interview acquisition and coordination, on-site guest support