REICHERT+ Communications

REICHERT+ Communications

Barbie Runway Show

Barbie Runway Show

On 28th of January 2014, fashion experts and critics were invited to witness the teamwork of Barbie, celebrity stylist Danie Bles and the designer Guido Maria Kretschmer live on the catwalk. Together with the little fashionistas, Guido Maria Kretschmer traced the key pieces of the saison, which was the groundwork for the collection of the four new style dolls. Celebrity stylistin Danie Bles interpreted the Barbie fashion for "real dolls" with assembling the styles from vintage shops and hip fashion stores. REICHERT+ COMMUNICATIONS was responsible for the guest management and media activities.