REICHERT+ Communications

REICHERT+ Communications

Guido Maria Kretschmer Duft

Guido Maria Kretschmer Eau de Parfum

In Cooperation with LR Health & Beauty, Guido Maria Kretschmer created his first own female and male fragrances. The star designer knows how to touch the people by his fashion. With his new fragrances he also wants to affect the people: Stylish and timeless elegance are translated into high quality ingredients, mulitfaceted flavor accords and extravagant packaging. During the creation of his perfumes, the star designer was inspired by the variety of the fragrances of Marrakesh.

The female perfume consists of flowery, fruity and sensual essences, while the male fragrance connects spicy and charming nuances. Both fragrances have the oriental touch. Both flacons impress by simple elegance and straight forms. The male flacon has dark, classic tones; the female flacon presents itself in a feminine rose. The star designer persuades with a lot of love for the details, therefore he "dresses" the flacons in a high-class towel.

Implementation

PR conception, interview and television acquisition, planning, realization and guestmanagement of the perfume launch within the frame of the Berlin Fashion Week.