In the context of the High Tea-Event in the Louis C. Jacob Hotel, Emma Heming-Willis, mother of two daughters and wife of the American actor Bruce Willis, introduced her very first beauty-product line "CocoBaba" for mothers and pregnant women.
CocoaBaba is a vegan product-line based on crude coconut oil. A special anti-stretch mark formulation supports women on the prevention and visible dilution of stretch marks. The comprehensive beauty line consists of 3 products complementing each other. These products are: „Coconut Body Oil“, „Coconut Body Butter Mousse“ and „Coconut Oil Scrub“.
PR conception, continuous media and press relations, support of the label CocoBaba, placement in TV, VIP and blogger endorsements, conception/planning/realisation/guestmanagement for the launch event with Emma Heming-Willis