REICHERT+ Communications
Replay

Clients & ProjectsFashion

Replay

Jeans are more than just a piece of clothing – is the motto of the world’s leading Italian jeans and fashion brand REPLAY.

Innovative flair, characteristic Italian design and high quality of its products, have always been three cornerstones of REPLAY. Distinctive skill and expertise made the brand a major player in the international market.

In 1989 REPLAY’s first jeans model launched. The brand’s USP is the special type of denim, the "Double Ring Denim" which provides a soft grip and was discovered by Buziol during a trip to Japan. This type of denim is one of the label’s trademarks until today.

However, REPLAY has much more to offer than just denim: the trend label also convinces its customers with modern, everyday fashion for male and female. In addition to jeans and T-shirts, REPLAY now offers a large selection of shoes, underwear and accessories, as well as its own fragrance line.

Implementation

PR conception, continuous press work, VIP & blogger relations, event and cooperation management