REICHERT+ Communications
Ave + Edam

Clients & ProjectsBeauty & Health

Ave + Edam

Ave + Edam focuses on individuality with personalized skin care. Customers can answer questions about various aspects of their skin and lifestyle in an online questionnaire. The result of the test is a skin cream with ingredients that are determined by intelligent algorithms that recognize the specific needs of the skin.

The technology is based on the knowledge from a team consisting of chemists, formation specialists and well-known dermatologists (Dr. Gregor Wahl and Dr. Timm Golücke) as well as from the individual data of the users and environmental factors. The algorithms are getting continuously improved in order to find the best formulation for each customer.

The lab from Ave + Edam is located in Berlin, with a fair production in Germany. Only pure ingredients, clean formulations and high-quality ingredients are used and of course no silicones, parabens, petrolates, PEGs, mineral oils, microplastics, nanoparticles or animal experiments. After the test each skin cream is freshly produced within seven working days and delivered directly with the desired name on the jar. This avoids long storage periods and ensures a sustainable production.

Implementation

PR concept, continuous press and media work, development of concepts/planning/implementation for press launch events