REICHERT+ Communications
RIANISTA'S SOUNDTRACK

CasesFashion

16th of January 2019

RIANISTA’S SOUNDTRACK

The German premium fashion label RIANI presented their new Fall/Winter 2019/2020 collection at the Mercedes-Benz Fashion Week on January 16th, 2019 under the motto "RIANISTA'S SOUNDTRACK”.

This season the RIANISTAs were inspired by their all-time favourite playlist. Songs, which accompany them since decades, give the names to the individual collections and the overall collection theme "RIANI and the Sounds of a RIANISTA". As in previous RIANI fashion shows, the audience was fascinated right from the start of the show: Dundu, an illuminated large puppet, gave his debut on the runway and provided an impressive show opening.

In addition to internationally renowned top models, Paulina Swarovski was a special guest on the runway this season. Viktoria Swarovski supported her sister right out of the front row. In addition, other VIPs like Sonja Gerhardt, Natalia Wörner, Cassandra Steen, Rebecca Immanuel, Nadine Warmuth, Laura Berlin and Jana Ina Zarrella as well as the top influencers Alexandra Lapp, Aylin König, Annette Weber and Laura Noltemeyer did not miss the great show and admired the new looks of the fashion label.

Implementation

Guest management, VIP acquisition, press relations, interview coordination, on-site guest support