REICHERT+ Communications
RIANIsta's BIG DREAM at the Fashion Week Berlin in July 2018

CasesFashion

4th of July 2018

RIANISTA'S BIG DREAM

With great pride RIANI 4.0 celebrated its new fashion show on the occasion of the Mercedes-Benz Fashion Week Berlin on the 4th of July. Four decades filled with passion, love for details, enthusiasm and highlights. The new Spring/Summer collection was presented under the motto „RIANISTA´S BIG DREAM“.

„RIANI and the American Way of Life“ took the guests to the old Hollywood – first over the Walk of Fame, then to the theater and finally under the photographer's flashlights directly to California. Lights on – and ACTION!

In coherence to the movie theme, German actresses graced the front-row. Therefore, the newest looks were admired by Alexandra Maria Lara, Sonja Gerhardt, Anna Maria Mühe, Lisa Tomaschewsky, Caro Cult, Julia Dietze, Eva Padberg, Nadine Warmuth and Christine Neubaueramongst others.

This strong female power was completed by top-influencers like Nina Suess, Alexandra Lapp orAnuthida Ploypetch and more VIPs like Natalia Wörner, Claudia Anders, Caroline Beil, Rebecca Mir with Massimo Sinato as well as Jana Ina and Giovanni Zarrella.

Implementation

Guest management, VIP acquisition, press relations, interview coordination, on-site guest support