REICHERT+ Communications
Replay x Neymar @ Peek & Cloppenburg Düsseldorf

CasesFashion

13th of February 2020

Launch NJR Capsule Collection for REPLAY at P&C Düsseldorf

On the 13th of February 2020, football legend Neymar Jr. presented his NJR Capsule Collection for the Italian denim brand REPLAY within the scope of an exclusive press event. With the launch of the Capsule Collection, the Brazilian superstar and REPLAY have taken their long-term cooperation to the next level. With multi-brand retailer Peek & Cloppenburg Düsseldorf, they have found the right trade partner to present their collection in the best possible way.

Aside from selected press representatives, top-tier national and international VIPs and influencers such as Adrien Brody, Joan Smalls, Alessandra Ambrosio, Izabel Goulart, Edin Hasanovic, Caro Daur, Tom Beck, Ann-Kathrin Götze, Tim Oliver Schultz, Laura Wontorra, Janine Kunze and many more were able to catch the first glimpses of the Neymar Jr. Capsule Collection at the exclusive event launch at the P&C-Weltstadthaus Düsseldorf.

At the following after-show party at the Böhler Area, an evening with many other highlights awaited the over 1,500 guests: The dance crew Flying Steps presented the flexibility of REPLAY’s Hyperflex Bio Jeans with a spectacular performance while music acts created a unique atmosphere.

Implementation

Media, influencer and VIP acquisition; PR and media work including interview acquisition; on-site support, Guestmanagement