REICHERT+ Communications
PUMA x Porsche Design Launch Event

CasesFashion

21st of February 2019

PUMA x Porsche Design Launch Event

The theme "Driven by urban dynamics" of the first joint high-end sportswear collection by Porsche Design and PUMA was demonstrated at a launch event on 21st of February in Berlin. The location „Kühlhaus Berlin“ was the perfect setting for impressive performances that displayed the dynamics and progressiveness of the collection.

Both brands brought in their experiences and successes from the world of motorsports into this new partnership and complemented each other perfectly in this cooperation. Besides the CEOs, Bjoern Gulden from PUMA and Jan Becker from PORSCHE DESIGN, the creative directors of both companies presented the joint collection. In addition, VIPs such as Tom Wlaschiha, Davie Selke, Sina Tkotsch, Puria Safary, Jimi Blue Ochsenknecht, Tobias Schenke as well as well-known influencers such as Daniel Fuchs, Laura Noltemeyer, Lisa-Marie Schiffner, Maria Astor, Shanti Tan, Simon Lohmeyer were also part of the event.

Implementation

guest management, influencer & VIP acquisition, travel coordination, on-site support