REICHERT+ Communications
L'Occitane Pressday with Emilia Schüle

CasesBeauty & Health

12th of September 2018

Presentation of the holiday collection with Emilia Schüle

At an exclusive press event in Hamburg, the brand representatives of the French cosmetics manufacturer L'OCCITANE and its first German brand ambassador Emilia Schüle presented the new product "Immortelle Overnight Reset" and the holiday collection of this year to selected editors from Hamburg.

L'OCCITANE and the haute couture fashion house CASTELBAJAC Paris have designed a large selection of gift sets with multi-facetted and striking patterns for the Christmas festive collection. The limited collection was inspired by the artistic passion of the French haute couture fashion house, combined with a dedicated love of nature. In addition, the products demonstrate the values with the headline "Not just a gift". This unique cooperation embodies the basic values of L'OCCITANE and clarifies what Christmas is all about: the magic of sharing and mutual awareness - of one's fellow human beings and the environment. Each L'OCCITANE product is not only a gift, but also a true symbol of value.

In addition, the limited candle from the collaboration with UNICEF was presented, of which 100% of the proceeds will be used to protect more children from avoidable blindness by providing them with vitamin A as a dietary supplement.

The event was completed by a workshop with an illustrator. The editors were given the opportunity to draw personalised Christmas greeting cards and thus convey true values.

Implementation

Event conception, -planning and -implementation, press acquisition, interview coordination, PR and media work