REICHERT+ Communications
Guido Maria Kretschmer for ebay

CasesFashion

April 2013

Guido Maria Kretschmer for ebay

eBay Germany presented an exclusive designer cooperation with Guido Maria Kretschmer. The theme was "a weekend collection", which was exclusively available in summer of 2013. The collection consisted of 20 pieces, from easy to wear to swimming fashion. The visitors of the eBay homepage were invited to vote for their 12 favourite designs. The most successful piece of the collection was the "weekender bag".

Implementation

VIP & guest management, coordination and taking care of the media riser and photographers at the location, support of the designer.

Competences