REICHERT+ Communications
FRIIS LABEL FACTORY

CasesFashion

November 2011 to March 2013

FRIIS LABEL FACTORY

Friis & Company

Friis & Company is a successful Danish label whose principle maxim is to mirror their customers’ lifestyle with their accessories. This is why they always aim to improve themselves rather than to rest on their laurels. They create their stunning accessories with a lot of passion, energy and creativity. The enchanting label does not simply copy trends, they start them.

The Wardrobe

The collections by The Wardrobe are characterised by romantic charm, timeless elegance and cool Scandinavian minimalism. Carefully chosen details, smooth fabrics and feminine shades make these pieces real must-haves. You will immediately feel comfortable in the exclusive clothes and at the same time look adorable.

Implementation

PR conception, celebrity seedings, product placements in different media.

Competences