REICHERT+ Communications
Dyson Airwrap Launch Event

CasesBeauty & Health

October 2018

DYSON Airwrap hairstyler product launch in Berlin

In October 2018 the worldwide known technology label DYSON presented a world innovation. The DYSON "Airwrap Haarstyler" was demonstrated effectively to chosen top-influencer, representatives of the press and friends of the brand. Prominent guests like Barbara Meier, Palina Rojinski and 50 more influencer with great coverage celebrated a great product launch in the stunning location of the Hotel De Rome in Berlin.

Implementation

Influencer acquisition & cooperation management, travel coordination, guest management, on-site support