REICHERT+ Communications
CYBEX by Karolína Kurková

CasesLifestyle

4th of July 2019

CYBEX by Karolína Kurková – Fashion Week Berlin

CYBEX, the leading lifestyle brand for pushchairs, car seats and baby carriers, staged a Fashion BBQ with an unforgettable character together with the international supermodel Karolína Kurková.

In the beautiful garden of the Villa Westend Berlin, Karolína welcomed over 250 selected guests and presented her new Cybex x Karolína Kurková collection.

Exclusive VIP guests such as Janin Ullmann, Nadine Warmuth, Annett Möller, Anna Julia Kapfelsberger, Fernanda Brandao, Jenny Elvers, Boris Entrup and many more celebrated together with top influencers like Lisa Marie Schiffner, Riccardo Simonetti, Hanna Weig, and Carina Zavline a wonderful launch party as part of the Berlin Fashion Week 2019.

Another highlight was the installation of the innovative CYBEX e-PRIAM - a luxurious pushchair for ambitious parents. The CYBEX e-PRIAM combines smart technology with excellent design. It allows you to walk effortlessly uphill and downhill - intelligent, intuitive and exceptionally innovative. CYBEX's first e-stroller also adapts to uneven surfaces such as sand, gravel or cobblestones. The guests had the unique opportunity of testing this innovation on site and to be convinced by it's performance.

Implementation

Media acquisition, PR and media work including interview acquisition, on-site support, influencer acquisition & cooperation management, guest management